Website Policies and Information
Important Context About the DNA Programme™
The Dynamic Natural Assessment Programme™ (DNA Programme™) originated in 2006 and has been continuously developed through study, professional practice, observation, and lived experience. Together with DNACe™, Interface Schema™, IGMEA Flux™, ACe™, and related concepts, it forms an evolving ecosystem of original conceptual and educational work created by Alexandre Cenem (professionally known as Alex Cenem).
Within the DNA Programme™, the acronym DNA represents Dynamic, Natural, and Assessment. These terms describe the programme’s perspective on how individuals observe, reflect upon, and navigate human development and everyday experience.
Although the acronym coincidentally shares the same letters as DNA in genetics, the DNA Programme™ is not related to biological genetics or molecular science. The name represents a conceptual analogy rather than a scientific or biological claim.
In the context of the DNA Programme™, the term “assessment” refers to reflective evaluation and awareness of experience, not clinical, diagnostic, or psychological assessment.
The DNA Programme™ is an observational and conceptual framework developed to explore patterns of human experience, perception, and behaviour. It is not a diagnostic system, clinical methodology, or psychological treatment.
The materials presented throughout this website are provided for educational, developmental, and exploratory purposes. They are intended to support reflection and discussion about human experience and do not constitute medical, psychological, or therapeutic services, nor do they replace professional medical or mental health care.
The programme and its associated projects are independently developed initiatives. At present, they are not formally affiliated with academic institutions, professional bodies, or regulatory organisations.
Future stages of development may explore opportunities for collaboration, dialogue, and potential research partnerships to support further structured investigation of the ideas, concepts, and theories presented within the framework.
The programme names, terminology, conceptual frameworks, and visual materials presented on this website form part of the DNA Programme™ ecosystem created by Alex Cenem and are not affiliated with any unrelated ACE® brands, organisations, or productions.
Terms and Conditions
Introduction
These Terms and Conditions govern the use of the website:
which is also accessible through:
The website is owned and operated by Alex Cenem, the professional name of Alexandre Cenem.
This website forms part of the ACe Hub UK™ ecosystem, supporting the development and presentation of the Dynamic Natural Assessment Programme™ (DNA Programme™).
Other domains owned and operated by Alexandre Cenem may redirect visitors to this website. These include:
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alexcenem.com
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theacehubuk.com
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thednaprogramme.com
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dnaprogramme.com
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thednaprogram.com
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thednace.com
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interfaceschema.com
These domains redirect to alexcenem.com, where services, materials, and resources related to the DNA Programme™ are hosted.
By accessing this website through any of these domains, you agree to comply with these Terms and Conditions.
Definitions
For the purposes of these Terms:
Website
Refers to alexcenem.com and any associated domains operated by Alex Cenem.
Associated Domains
Refers to domains owned by Alex Cenem that redirect to or provide access to the website.
Services
Include educational materials, digital publications, consultancy sessions, memberships, merchandise, and other offerings available on the website.
Website Purpose
The website provides educational resources, developmental consultancy services, digital publications, and research development initiatives related to the Dynamic Natural Assessment Programme™ (DNA Programme™).
The website may provide access to:
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educational publications and resources
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video and digital learning materials
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membership areas
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consultancy sessions
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research and documentation initiatives
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branded merchandise
All materials are provided for educational and developmental purposes.
Acceptable Use
Users agree to use this website only for lawful purposes.
Users must not:
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use the website in any way that may damage or disrupt its operation
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attempt to gain unauthorised access to restricted areas of the website
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copy, distribute, or misuse website content
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upload or transmit malicious software or harmful materials
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use the website for unlawful or fraudulent purposes
Violation of these rules may result in suspension or termination of access to the website.
Intellectual Property
All content available on this website is the intellectual property of Alex Cenem, unless otherwise stated.
This includes, but is not limited to:
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ACe Hub UK™
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ACe™
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The Dynamic Natural Assessment Programme™ (DNA Programme™)
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IGMEA Flux™
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DNACe™
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Interface Schema™
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LêAI™
as well as:
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texts
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diagrams
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graphics
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videos
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publications
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conceptual models
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terminology
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educational frameworks.
This protection also extends to the conceptual structure, terminology, models, and frameworks associated with the DNA Programme™.
Content may not be copied, reproduced, distributed, republished, modified, or commercially exploited without prior written permission.
Content may be accessed for personal learning and private study only.
Framework Use and Licensing
The Dynamic Natural Assessment Programme™ (DNA Programme™) is a proprietary conceptual framework developed by Alex Cenem.
Access to materials presented on this website does not grant permission to reproduce, teach, license, distribute, or commercially apply the DNA Programme™ framework without prior written authorisation.
The framework and its associated terminology may not be used to create derivative programmes, courses, consultancy services, or commercial products without explicit written permission.
The framework may be referenced for personal study, academic discussion, or commentary, provided appropriate attribution is given.
Use of Name and Branding
The names:
Dynamic Natural Assessment Programme™
DNA Programme™
ACe Hub UK™
IGMEA Flux™
DNACe™
Interface Schema™
form part of the intellectual property developed by Alex Cenem.
These names and associated branding may not be used in connection with any product, service, training programme, publication, or commercial activity without prior written permission.
Unauthorised use may constitute intellectual property infringement.
Membership Accounts
Certain areas of the website may be accessible only to registered members.
Users are responsible for maintaining the confidentiality of their login credentials.
Membership access is personal and non-transferable.
We reserve the right to suspend or terminate accounts where misuse, unauthorised sharing of materials, or violation of these Terms occurs.
Payments and Subscriptions
Certain services, memberships, or products offered through the website may require payment.
Prices are displayed in GBP (£) unless otherwise stated.
Payments are processed through secure third-party payment providers.
Where subscription services are offered, billing terms and renewal conditions will be clearly presented during the purchase process.
Digital Content
Digital materials provided through the website may include:
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publications
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videos
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downloadable resources
Access to digital content is granted for personal use only.
Users may not reproduce, redistribute, or resell digital materials obtained through the website.
Some publications may currently be available only in English, with Portuguese versions planned for future release.
Downloaded Materials and Technical Security
Materials available through the website may include downloadable files such as documents or publications.
While reasonable efforts are made to ensure files are safe and free from harmful components, Alex Cenem and ACe Hub UK™ cannot guarantee that downloaded files will be free from viruses, malware, or other harmful elements.
Users are responsible for implementing appropriate security measures, including antivirus software.
The website is hosted on the Wix platform, which provides infrastructure and security systems designed to protect website content and user interactions. However, no online platform can guarantee complete protection from external threats.
Consultancy Services
Consultancy sessions explore personal, social, professional, or organisational situations through the perspective of the DNA Programme™ framework.
These services are provided for educational and developmental purposes and do not replace professional medical, psychological, legal, or financial advice. Clients remain responsible for their own decisions and actions.
Alex Cenem, or any consultant working within the DNA Programme™ framework, reserves the right to terminate a consultancy session or contractual engagement at any time if a situation is considered unsafe, threatening, or potentially harmful to either the client or the consultant. Disrespectful behaviour, aggression, intimidation, or any form of inappropriate conduct will not be tolerated.
In such circumstances, the situation will be assessed, and the consultant will remain entitled to compensation for any services provided up to the point of termination, in accordance with the terms of the consultant–client agreement. Refunds may or may not be granted depending on the circumstances and the outcome of that assessment.
Clients who are experiencing mental health concerns or psychological conditions are strongly encouraged to seek appropriate support from qualified medical or mental health professionals. The consultancy services offered through the DNA Programme™ are not medical or psychological treatment and are not intended to diagnose, treat, or manage medical or mental health conditions.
Product Sales
The website may offer physical products, including branded merchandise.
All products are subject to availability.
Product images are illustrative, and minor variations may occur.
Some products may be produced, fulfilled, or dispatched by third-party companies whose systems and delivery structures manage aspects of production, packaging, and shipping. As these processes operate within third-party platforms, we may not have direct control over all stages of fulfilment or delivery. However, we will make reasonable efforts to ensure that customers receive the best possible service and support whenever issues arise.
Shipping and Delivery Policy
Orders are processed after payment confirmation.
Shipping options and estimated delivery times are displayed during checkout and may vary by destination and shipping provider.
Customers are responsible for providing accurate shipping information when placing an order.
International orders may be subject to customs duties or import taxes determined by the destination country.
Returns and Refunds
Customers purchasing goods online may cancel their order and return eligible items within 14 days of delivery, in accordance with UK consumer protection laws.
Returned items must be unused and in their original condition.
Refunds are issued once returned items have been received and inspected.
Shipping costs are not refundable unless the item is faulty or incorrect.
Digital products are non-refundable once access has been granted.
Website Availability
We aim to keep the website available at all times; however, uninterrupted access cannot be guaranteed.
This website is hosted on the Wix platform, a third-party service provider. While we work closely with Wix to maintain reliable performance and the best possible user experience, certain aspects of website functionality and availability depend on their infrastructure and systems, which are outside our direct control.
The website may be updated, modified, or temporarily suspended without notice, including for maintenance, technical updates, or service interruptions related to the hosting platform.
Limitation of Liability and No Professional Relationship
To the fullest extent permitted by applicable law, the materials, services, and products made available through this website — including educational resources, digital publications, consultancy services, memberships, and physical merchandise — are provided “as is” and for informational, educational, and developmental purposes.
The Dynamic Natural Assessment Programme™ (DNA Programme™) is a conceptual and educational framework designed to explore patterns of human experience, perception, and behaviour. The use of this website, its materials, services, or products does not guarantee specific personal, professional, psychological, financial, or organisational outcomes.
Except in cases of gross negligence, fraud, or wilful misconduct, Alex Cenem, ACe Hub UK™, and any consultants operating within the DNA Programme™ framework shall not be liable for any indirect, incidental, consequential, special, or punitive damages, including but not limited to loss of profits, loss of data, loss of opportunity, business interruption, reputational impact, or similar economic losses arising from:
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the use or inability to use this website
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participation in consultancy sessions
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interpretation or application of concepts within the DNA Programme™
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reliance on materials, publications, videos, or other educational resources
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technical interruptions, system errors, or service outages.
Where liability cannot be excluded under applicable law, the total aggregate liability of Alex Cenem, ACe Hub UK™, or any consultant acting within the DNA Programme™ framework shall be limited to the total amount paid by the user or client for the specific service, product, membership, or transaction giving rise to the claim.
Certain aspects of the website and its services may rely on third-party platforms, infrastructure providers, payment processors, fulfilment partners, and digital service providers, including the Wix platform and other associated systems. While reasonable efforts are made to maintain reliable services, Alex Cenem and ACe Hub UK™ are not responsible for interruptions, technical failures, delays, data loss, or other issues arising from third-party systems that operate beyond our reasonable control.
Nothing in this section excludes or limits liability where such limitation is not permitted under applicable law, including liability for personal injury or death caused by negligence, fraud, or other liabilities that cannot legally be excluded.
No Professional Relationship and No Reliance
The information, materials, publications, videos, and consultancy services presented through this website are intended solely for educational, conceptual, and developmental purposes.
Accessing or using the website, participating in consultancy sessions, or engaging with any materials associated with the DNA Programme™ does not establish a medical, psychological, therapeutic, legal, financial, or other regulated professional relationship between the user and Alex Cenem, ACe Hub UK™, or any consultants operating within the framework.
The content provided should not be interpreted as professional diagnosis, treatment, or regulated advisory services, and users should not rely on the information presented as a substitute for qualified professional guidance.
Users and clients remain fully responsible for their own interpretations, decisions, and actions when engaging with the website, its materials, products, or consultancy services, and are encouraged to seek appropriate professional advice where necessary.
Changes to These Terms
These Terms and Conditions may be updated periodically.
Users are encouraged to review this page regularly.
Continued use of the website indicates acceptance of any updated terms.
Privacy Policy
Introduction
This Privacy Policy explains how ACe Hub UK™ collects, uses, and protects personal data when users visit alexcenem.com.
We are committed to protecting personal data in accordance with the UK GDPR and the Data Protection Act 2018.
Information We May Collect
We may collect personal data, including:
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name
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email address
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account information
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payment details processed through secure payment providers
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messages submitted through contact forms
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website usage data and analytics information.
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questionnaire responses and related profile information submitted through DNACe Matrix™ forms
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background information voluntarily provided in connection with questionnaire participation
DNACe Matrix™ Questionnaire Data.
When users complete the DNACe Matrix™ questionnaire or related forms on this website, we may collect additional personal and background information, including questionnaire responses, date of birth, country of birth, gender, current city of residence, current country of residence, and selected focus areas.
This information is collected to help contextualise questionnaire results, support interpretation across age, life stage, personal background, and current environment, and support the ongoing research, refinement, and development of the DNACe Matrix™ and the Dynamic Natural Assessment Programme™ (DNA Programme™).
Some information may also be used to derive contextual profile markers, such as age or life-stage indicators, in support of interpretation and internal research and development.
Your information is kept private and used only in connection with the DNACe Matrix™, the DNA Programme™, related services, research, and communications you choose to receive. It is not sold, rented, or shared with third parties for their own marketing or other independent commercial purposes.
How Information Is Used
Personal data may be used to:
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provide membership services
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process purchases and payments
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respond to enquiries
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deliver products or services
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improve website functionality.
Personal data collected through the DNACe Matrix™ may be used to provide questionnaire results, contextualise interpretation, maintain user records, improve services and materials, and support research and development connected to the DNA Programme™. Where users choose to receive updates, their information may also be used for related communications. Questionnaire data is retained only for as long as reasonably necessary for these purposes, after which it may be deleted, anonymised, or retained only in aggregated form where appropriate.
Data Security and User Responsibility
We take reasonable measures to protect the security and integrity of information processed through this website. alexcenem.com and associated services are hosted on the Wix platform, a third-party infrastructure provider that supplies hosting, website security architecture, and technical systems used to operate this website.
Wix implements a range of technical and organisational security measures to protect website infrastructure and user data, including secure hosting environments, encryption protocols, firewall protection, system monitoring, and other industry-standard security practices. These protections are managed and maintained through Wix’s infrastructure and security systems.
While we work closely with the Wix platform to maintain a reliable and secure website environment, Alex Cenem and ACe Hub UK™ do not control all aspects of the underlying hosting infrastructure or internet transmission systems. As with any online service, no method of electronic transmission or storage can be guaranteed to be completely secure.
Where personal data is processed through the website, we aim to follow appropriate data protection and privacy practices in accordance with applicable legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Access to personal data is limited to authorised personnel or service providers where necessary to operate the website, provide services, or fulfil transactions. We also work with trusted third-party service providers, such as payment processors or digital service platforms, who process data in accordance with their own security and privacy policies.
In the event of a confirmed personal data breach affecting user information, reasonable steps will be taken to investigate the incident and notify affected users and relevant authorities where required by applicable data protection laws.
User Responsibility for Device and Account Security
Users are responsible for maintaining the security of their own devices, internet connections, and account credentials when accessing this website.
This includes taking reasonable steps to ensure that their computers, mobile devices, networks, and digital equipment are protected against viruses, malware, spyware, and other harmful software, and to use appropriate security practices such as updated operating systems, antivirus software, and strong passwords.
Where the website provides account access or login functionality, users must maintain the confidentiality of their account credentials and should notify us promptly if they suspect any unauthorised access or security breach.
Alex Cenem and ACe Hub UK™ cannot be held responsible for losses, data compromise, or security issues arising from the user’s failure to maintain adequate security on their own devices or networks.
User Rights
Under the UK GDPR, users may have the right to:
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access personal data held about them
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request corrections
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request deletion of their data
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withdraw consent for marketing communications.
Requests may be submitted via:
Cookie Policy
What Are Cookies
Cookies are small files stored on a user’s device that allow websites to function properly and improve user experience.
How We Use Cookies
Cookies may be used to:
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remember user preferences
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enable website functionality
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analyse website traffic
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improve website performance.
Users can manage cookie settings through their browser preferences.
Disclaimer
The Dynamic Natural Assessment Programme™ (DNA Programme™), including its concepts, materials, frameworks, and developmental consultancy approach, is presented for educational and developmental purposes.
The programme explores patterns of human experience, behaviour, and decision-making through a conceptual framework developed by Alex Cenem.
It draws on interdisciplinary observations and conceptual parallels across multiple fields and should not be interpreted as an established scientific model.
Alex Cenem holds academic training in child psychology with a focus on developmental psychology across the human lifespan.
However, the materials and consultancy services presented through this website are not provided as psychological therapy, clinical services, or regulated psychological practice, and should not be interpreted as such.
The DNA Programme™ does not constitute medical, psychological, therapeutic, legal, or financial advice, and it is not a substitute for professional services provided by qualified and regulated professionals.
The content presented on this website should not be interpreted as individualised professional guidance.
Users remain responsible for their own interpretations, decisions, and actions when applying any ideas or frameworks presented on this website, in its publications, videos, or during consultancy sessions.
AI-Generated Visual Content
Some images, illustrations, and visual characters used in the DNA Programme™ materials, publications, videos, and website may be generated or assisted by artificial intelligence tools.
These images are fictional representations created for educational or illustrative purposes and are not intended to represent real individuals.
In some cases, visual materials may incorporate elements of the author’s likeness as part of creative or illustrative content related to the programme.
Independent Development of This Website
This website has been independently developed by Alexandre Cenem as part of the intellectual property associated with the wider development of the DNA Programme™ and its related projects. Unless otherwise stated, its written content, structure, concepts, and creative direction were developed directly by him as part of his own work, skills, and ongoing research, including the use of artificial intelligence and related tools in support of personal, professional, and social development.
Accessibility Statement
I am committed to making this website accessible to people with disabilities.
The website has been designed to align as closely as possible with WCAG 2.1 accessibility guidelines at the AA level.
Measures include:
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clear heading structures
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alternative text for images
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accessible colour contrast
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compatibility with screen readers
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keyboard navigation support.
If you experience accessibility difficulties while using the website, please contact:
We will make reasonable efforts to improve accessibility wherever possible.
Last updated: March 2026